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A message from Dave GrossPresident & CEO, SECURA Insurance

When I look back on 2021, I'm incredibly proud of the successes we achieved. Our associates' focus on our customers – from wherever they are working – proved to drive great results in 2021.

Over the past few years, we've all had to find new ways to do business, yet we've continued to stay true to who we are as a company. Our relationship model with our policyholders and agents has remained the same with a focus on great relationships and genuine service. The pandemic has taught us how to serve our customer base even better through new communication methods and increased flexibility.

In 2022, I will retire after 25 years at SECURA. I've been incredibly proud to serve this company and spend most of my insurance career here. Garth Wicinsky, Chief Operating Officer, has been named by our Board of Directors as the next President & CEO. I know Garth, alongside the rest of our company leaders, will protect and enhance our great company culture, and I'm excited to see the growth of SECURA under Garth's leadership.

SECURA has come a long way over my time here. When I started, the company was around 300 associates and $200 million direct written premium. In 2022, we'll surpass 1,000 associates and be nearing $1 billion DWP. This growth is due to the hard work of our associates alongside our valued independent agents. We've worked together over the years to continually improve and grow together.

At SECURA, we have a culture of promoting from within. I always say we can all be replaced by better, which is a good thing for everyone as it promotes new ideas and growth. I believe we should stay focused on improving, and I'm excited to see new leaders step into their roles in 2022.

SECURA is committed to distributing our insurance products through independent agents. We value the relationships we have built with our agents, and we look to continue to strengthen and grow those partnerships over the coming years. We thank our insurance industry trade organizations, National Association of Mutual Insurance Companies (NAMIC) and American Property Casualty Insurance Association (APCIA), for their support and guidance.

To all of our stakeholders, thank you for being part of our success this past year and for your ongoing support.

Dave Gross' Signature

Naming a new President & CEO

In November 2021, Dave Gross, SECURA President & CEO, announced his retirement. The SECURA Board of Directors named Garth Wicinsky as the next President & CEO – only the sixth leader in company history.

"It's been such an honor to work at SECURA for the past 20+ years in a great culture that continues to grow and challenge us to be our best. I'm excited to hand that off to Garth. I know Garth will continue to do great things, and SECURA's future is bright, especially under his upcoming leadership."
– Dave Gross, SECURA President & CEO

"I've been blessed to have an over 25-year career at SECURA. As I think about the upcoming transition, I know I'm lucky to be surrounded by a great group of leaders, including our Board of Directors, who ultimately put their faith in me to be our next leader."
– Garth Wicinsky, Future SECURA President & CEO

Garth Wicinsky & Dave Gross

Financials

Mix of Business Combined Ratio of 90.4% 5 Years Combined Ratio
Direct Written Premiums Policyholder's Surplus Total Assets

Expanding our footprint

SECURA's States of Operation

Arizona, Colorado, Illinois, Indiana, Iowa, Kansas, Kentucky, Michigan, Minnesota, Missouri, North Dakota, Pennsylvania, and Wisconsin

State Expansion

In 2021, SECURA expanded to Pennsylvania with its Specialty Lines products. The company plans to add more states to its 13-state footprint in the coming years.

SECURA's Map Coverage

Strategic projects and initiatives

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SECURA BizLink

 

SECURA BizLinkSM, an online rating system for agents, launched in 2020. Throughout 2021, we continued to make enhancements to the rating tool. Agents can now quote more than 200 classes, and they are loving the experience with a 90% satisfaction rate.

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Grow Minnesota

 

In 2018, we identified Minnesota as a profitable state for SECURA. We knew there was opportunity to grow in the state, so the Grow Minnesota project began. A cross-departmental team has worked to grow direct written premium through partnership with our agents.

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Investing in technology

 

IT modernization is one of SECURA's strategic initiatives; with the goal to reduce our technical debt, replace legacy systems, and invest in the right systems to best support our customers. SECURA's modernization team focuses on mindset, agility, and configurability as opposed to simply having or using the latest technologies.

Genuine people

In 2021, many associates returned to working from the SECURA home office after more than a year of working from home. Through the pandemic, the company has maintained focus on the safety of associates by allowing remote work and flexible schedules, which will remain going forward. Whether associates are working in the office or remotely, they all strive for open and transparent relationships with each other, our agents, and our policyholders.

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Genuine people

In 2021, many associates returned to working from the SECURA home office after more than a year of working from home. Through the pandemic, the company has maintained focus on the safety of associates by allowing remote work and flexible schedules, which will remain going forward. Whether associates are working in the office or remotely, they all strive for open and transparent relationships with each other, our agents, and our policyholders.

SECURA continues to invest in its people through growth opportunities, continuing education, and professional development support. Our people genuinely care about what they do, and they know their efforts really matter.

  • Approximately 35% of positions were filled internally in 2021
  • 4.3% voluntary associate turnover
  • 130 new roles were added in 2021
  • Average associate tenure of 9 years, with 33% of associates with more than 9 years of service
  • 37 interns in various roles throughout the company
  • 98.5% of associates report feeling satisfied with SECURA as a place to work
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Diversity, equity, and inclusion

A culture of diversity, equity, and inclusion fosters an eagerness to take risks, think outside the box, and collectively succeed. Supporting diversity, equity, and inclusion is instrumental to cultivating a strong organization.

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Diversity, equity, and inclusion

A culture of diversity, equity, and inclusion fosters an eagerness to take risks, think outside the box, and collectively succeed. Supporting diversity, equity, and inclusion is instrumental to cultivating a strong organization. SECURA's Diversity, Equity, and Inclusion Committee, founded in 2017, strives to make continuous change by celebrating diversity, seeking equitable improvements, and fostering inclusion.

In 2021 the committee:

  • Expanded Associate Resource Groups to connect a network of associates with common interests and foster a sense of belonging
  • Hosted Days of Listening with SECURA executive team members and small groups of associates to bring people closer and cultivate better understanding
  • Provided regular internal communications to associates to share resources and build a more inclusive environment

A commitment to ESGIn 2021, the company defined a framework around its existing ESG efforts (Environmental, Social, & Governance). These statements are reflected in SECURA's culture and align with our core principles, showing our commitment to our associates, communities, environment, customers, and industry.

Environmental, Social, & Governance

Giving back to our communities

Giving back to the community has been a core value since SECURA's beginnings in 1900. SECURA continued to stay very involved in the community by donating more than $660,000 to various nonprofit organizations in the communities we live and work in to help others. The company also added $0.5 million to its Community Foundation fund to provide for even more robust giving in future years. In 2021, associates gave back to their communities through volunteer work and donations. Associates' efforts are multiplied with SECURA's Dollars for Hours and Matching Gift programs. When an associate volunteers or donates, SECURA makes a donation to the associate's chosen nonprofit.

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Giving back to our communities

Giving back to the community has been a core value since SECURA's beginnings in 1900. SECURA continued to stay very involved in the community by donating more than $660,000 to various nonprofit organizations in the communities we live and work in to help others. The company also added $0.5 million to its Community Foundation fund to provide for even more robust giving in future years. In 2021, associates gave back to their communities through volunteer work and donations. Associates' efforts are multiplied with SECURA's Dollars for Hours and Matching Gift programs. When an associate volunteers or donates, SECURA makes a donation to the associate's chosen nonprofit.

Pillars 30-in-30 Matching Gift ChallengeIn December 2021, SECURA participated in a matching gift challenge benefiting Pillars of Appleton, an organization providing shelter, support, and solutions to address the housing needs in our community. SECURA matched up to $30,000 in donations dollar-for-dollar.

#SECURAgivesbackSECURA donated a total of $37,500 to 26 nonprofit organizations through a contest designed to help independent agents support organizations in their communities.

Learn more about SECURA's community involvement by visiting secura.net/community.

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Recognition we've earned

Recognition by industry groups is just one way we measure our success financially and as a workplace. Here's a look back at recognition we earned in 2021.

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SECURA Officers and Board of Directors

SECURA Officers

  • David Gross President & CEO
  • Martin Arnold Senior Vice President and Chief Underwriting Officer
  • Tamara Bates Regional Vice President – Sales
  • Anthony Brecunier Vice President – Workers' Compensation Claims
  • Diana Buechel Vice President – Personal Lines Underwriting
  • Christine Cousineau Vice President and Chief Financial Officer
  • Amy DeHart Senior Vice President and Chief Actuary
  • Daniel Ferris Vice President, Chief Legal Officer, and Corporate Secretary
  • Jennifer Haas Vice President – Research and Development and Training
  • Timothy Heyroth Senior Vice President and Chief Sales Officer
  • Tripp Humston Regional Vice President – Sales
  • Sandra Hupfer Vice President – Casualty Claims
  • Jeffrey Kargus Vice President, Chief Financial Officer, and Treasurer
  • Kevin Klestinski Vice President – Specialty Lines Underwriting
  • Brian Lindow Vice President – Information Security
  • Steven Miller Vice President – Commercial Lines Underwriting
  • Jennifer Nelson Vice President – Property Claims
  • Tim O'Brien Vice President & Controller
  • Brett Purcell Regional Vice President – Sales
  • Shane Roh Regional Vice President – Sales
  • David Schlichting Vice President – Farm and Agribusiness Underwriting
  • Todd Thiel Vice President and Chief Information Officer
  • Jill Uitenbroek Vice President – ERM and Internal Audit
  • Carol Wedig Vice President – Continuous Improvement
  • Garth Wicinsky Senior Vice President and Chief Administrative Officer
  • Larry Wright Vice President and Chief Claims Officer

Board of Directors

  • Daniel Neufelder SECURA Board Chair Retired President Indiana University Health West Central Region
  • David Gross President & CEO SECURA Insurance
  • Mark Behrens Executive Vice President & CFO Johnson Financial Group
  • Tim Bergstrom President & COO Bergstrom Automotive
  • Mary Lou Casey Retired Senior Managing Director CIGNA Investment Management
  • Alice Gannon Retired Senior Vice President & Chief Actuary United Services Automobile Association (USAA)
  • Chris Hess President & CEO Goodwill Industries of North Central Wisconsin
  • Wayne Micksch Retired President Quality Insulators, Inc. and Asbestos Removal, Inc.
  • Barbara Rau Dean of the College of Business University of Wisconsin Oshkosh
  • Anne Ross Partner Foley and Lardner, LLP
  • Catherine Tierney President & CEO Community First Credit Union